| 1. | Therefore the enterprises have more difficulty of making the correct investment decisions . by understanding the characteristics of newspaper media business model and analyzing its external environment and internal environmental risk factors , and linked to the development status , the investment environment and financial maturity of different media industries between countries , this paper attempt applying the real options method in the newspaper industry for investment value and strategies
全文首先阐述了报业媒体投资的背景和环境特征,介绍了报业媒体投资决策中目前存在的问题,在此基础上比较了传统投资分析方法与实物期权方法的差别,提出实物期权方法对于传统的投资分析方法是一个有益的补充,有助于管理者更灵活地处理报业媒体的投资决策问题。 |
